MPMuseum Pro
About

A Four-Editor Publishing Desk in Heliopolis

Museum Pro Heritage Publishing L.L.C. is a small corporate-style publication operating from a Heliopolis office on Cleopatra Street, in northeast Cairo. The publication was incorporated in Egypt in 2017 under Commercial Registry number 289621. We produce a structured museum and heritage index that institutional subscribers — universities, museum-studies programmes, heritage agencies, professional travel planners — use as a working reference. No advertising, no affiliate income, no sponsored coverage.

The colonnaded terraces of Hatshepsut's mortuary temple at Deir el-Bahari
Origin

From a University Side-Project to an Institutional Reference

Museum Pro began in 2016 as a side-project of a small group of Cairo-based heritage professionals — three Egyptology graduates and a heritage-studies librarian — who were each frustrated by the lack of a structured English-language reference to Egyptian museums. The reference travel guides available at the time treated museum coverage as a secondary concern, prioritising hotel and restaurant data over institutional context. We started writing the missing book in a Google Doc shared between four desks across three Cairo institutions, and by mid-2017 we had enough structured entries to justify registering the project as an L.L.C.

The decision to incorporate as a Limited Liability Company in Egypt was taken in May 2017, when the structured index had crossed seventy entries and the first institutional clients — two Cairo university departments — had asked whether they could subscribe to a regular update. Museum Pro Heritage Publishing L.L.C. was registered in Heliopolis under Commercial Registry 289621. The Tax ID 826-471-590 was issued by the Egyptian Tax Authority the same year. The editorial principle of no advertising income was written into the company bylaws at incorporation.

The Heliopolis office on Cleopatra Street was chosen for proximity to Cairo International Airport — most of our institutional clients are based outside Egypt and field-visit our office once or twice a year. The location is also a fifteen-minute drive from the new National Museum of Egyptian Civilization in Fustat and a thirty-minute drive from the Grand Egyptian Museum at Giza, which keeps the fieldwork distances manageable for the editorial team and allows quick same-day verification visits when ticket structures or opening hours change.

Principles

Four Working Rules

The rules taped to the back of the office door at Cleopatra Street. They have not changed since 2017 and they decide what gets published and what does not.

1. On-site within twelve months

Every entry in the Museum Pro index has been visited in person by one of our editors within the last twelve months. Entries that fall out of the twelve-month window are flagged "verification due" at the top until a re-walk is scheduled.

2. Structured presentation

Every entry follows the same field structure: location, ticket price, recommended visit length, accessibility notes, verifying editor, verification date. This consistency is what makes the index usable by institutional subscribers.

3. No paid relationships

No advertising, no affiliate commissions on tickets or transport, no sponsored coverage. We refuse free press visits that require any form of coverage commitment. Income comes only from subscriptions.

4. Corrections at the top, signed

When we get something wrong the correction goes at the top of the affected entry, dated and signed by the editor on duty. Institutional subscribers can request the full audit log for any entry.

The desk

Four Resident Editors

Every entry in the Museum Pro index is signed by the editor who verified it. The four editors below cover the country between them in pairs of regions; contributors who write occasionally are credited inside the relevant entries.

TA

Tamer Adel

Editor-in-Chief · Cairo

Egyptology MA, Cairo University, 2010. Co-founder. Covers the Cairo metropolitan area, the Pyramid Field and the National Museum of Egyptian Civilization. Coordinates the editorial calendar and the institutional client relationships.

FK

Farida Kamel

Senior Editor · Institutional

Museum Studies MA, American University in Cairo, 2012. Co-founder. The institutional liaison for Museum Pro's university and heritage-agency clients. Also covers the Coptic and Islamic Cairo entries.

WI

Wael Ibrahim

Editor · Upper Egypt

Covers Luxor, Aswan and the temple belt between them. Travels south every six weeks during the season. Maintains the Karnak, Luxor Temple, Valley of the Kings and Abu Simbel entries.

NS

Nourhan Soliman

Fact-checker · Index Database

Heritage-studies librarian, formerly at the Bibliotheca Alexandrina archive division. Maintains the structured database that anchors the Museum Pro index. Cross-references every entry against the academic literature.

Timeline

Nine Years on the Desk

The short history of Museum Pro Heritage Publishing.

  1. 2016

    University side-project

    Four heritage professionals across three Cairo institutions start writing a structured English-language reference to Egyptian museums in a shared Google Doc.

  2. 2017

    L.L.C. registered

    Museum Pro Heritage Publishing L.L.C. registered in May at Commercial Registry 289621. Office on Cleopatra Street in Heliopolis. Editorial principle of no advertising income written into bylaws.

  3. 2018

    First institutional clients

    Two Cairo university departments and one European museum-studies programme take the first Institutional subscriptions. The index passes 100 published entries.

  4. 2020

    Pandemic year

    International tourism collapses but institutional subscriptions hold. The team uses the closure period to re-walk and rewrite half the existing index against academic literature.

  5. 2022

    Educator resource pack launched

    The printable educator resource pack — teacher-script PDFs for school visits to seven major sites — is added to the Reader and Institutional plans.

  6. 2026

    Seven topic hubs

    The index crosses 240 entries. Seven curated topic hubs are launched to make the database easier to browse — see museum index, ruins and temples, single-day tours, city briefs, traveller toolkit, festivals and fairs and family routes.

Process

How an Entry Reaches the Index

The internal protocol from fieldwork to publication. Four stages and a twelve-month re-walk cycle.

Step 1 · Fieldwork

An editor spends a full working day on site, with a notebook and a stopwatch. Ticket prices read off the counter receipt. Photographs at every transition point. No published material from press releases or third-party sources.

Step 2 · Database entry

The fieldwork is entered into the structured Museum Pro database against the fixed field schema. Nourhan checks the entry against the academic literature and the Supreme Council records.

Step 3 · Second-editor review

A second editor — usually the editor who covers the adjacent region — reads the draft for inconsistencies, missing transfer notes and over-confident timing. Drafts that fail this review go back into research.

Step 4 · Annual re-walk

Twelve months after first publication, an editor re-walks the site and rewrites the entry against the new fieldwork. Discrepancies between the old and new readings are documented in the correction log.

How to reach us

Office Hours and Response Targets

The Heliopolis office opens five days a week, Sunday to Thursday. Email is the fastest contact route. We answer general inquiries within two business days, Reader subscribers within one business day, and Institutional subscribers on the same business day. Press inquiries get a one-business-day window. Phone is answered during office hours for genuinely urgent matters; we prefer written exchanges for substantive queries.

Walk-in visits are by appointment only. The office is small and unplanned visits derail the editorial week. Institutional subscribers who happen to be in Cairo are welcome to write ahead and propose a meeting; we routinely host visiting university staff from European and Gulf institutions. The Heliopolis location is fifteen minutes from Cairo International Airport, which makes one-day diplomatic visits practical.

Press inquiries should mark the subject line accordingly. We are happy to be quoted on the record and we do not require sign-off rights, only correct context and correct editor-name spelling. Academic citation requests are routinely granted.

Museum Pro does not maintain social-media accounts. We considered an Instagram presence in 2021 and decided against it on the same reasoning that keeps us off other platforms: short-form social does not survive contact with the structured-data work we do, and the editorial team has no interest in producing parallel marketing content. The quiet RSS feed for new and updated index entries is the only channel beyond the website itself.